Aya Abu Ghazaleh received her bachelor's degree in visual arts from The University of Jordan in 2013 with honor.
She has participated in a number of group exhibitions in: Amman design Week, I:OArt Residence Bahçecik Izmit, Turkey, Palestinian art court/ Jerusalem , Naila gallery/ Ryiadah, Cairo-Amman, Bank Gallery, The Spring Sessions, Fondazione Cini/ Venice, The Lab/ DaratAlfunon, University of Jordan Library, Nabad Gallery, The Studio.
The Toukan factory is one of the most famous and oldest factories in Nablus. It was built around 1910 on the outskirts of the old city, which is now its heart. The factory was established by the two brothers Hafiz and Abdul Fattah Toukan who belonged to the sixth generation after Ibrahim Aagha Al Shawrbaji, the grandfather of all the Tuqan family branches. In 1929, the soap factory became a limited liability company under the name “Hafez & Abdel Fattah Tuqan Ltd. Co.” and the Two Keys “Al Muftaheen” logo was registered as a trademark. In order to avoid the falsification of the Two Keys logo, the Board of Directors decided in 1940s to register other similar trademarks, such as Two Swords, Two Scissors, and Two Axes, and they are all still registered to the present day. When the West Bank became a part of Jordan in 1950, the Board registered at the Jordanian Ministry of Economy under the number 49; making it one of the leading companies in the region.
As a half Palestinian half Czech designer, I always saw my point of view in design of taking the traditional Palestinian heritage and presenting it in a new “European” way. My aesthetic has always driven me to plunge into designs incorporating symbols typical of Palestine or calligraphy. When I was invited to take part on this project I had no idea what I was going to do, and I enjoyed brainstorming and hanging out with the various designers; seeing my native city Bethlehem through their eyes. My biggest realization was that as much as I looked through my European part upon my Palestinian heritage and surrounding I would never be able to see what they saw —despite the fact that I lived abroad for more than 10 years. This realization drove me to design what I call the “identity collection” or series, which start from a finger print telling the story of each Palestinian carrying a hawwyieh (Palestinian ID card) having to pass the checkpoint, to olive wood heel platform sandals decorated with the Palestinian kuffiyeh, and beautiful colorful happy mosaic and clay map of Palestine rings. All in referral to how this journey helped me realize that I will always see Palestine, and always refer to it in my work, through my Palestinian eyes, because that is who I am, that is my identity.
I am very grateful for all the people whom I met throughout this journey, many have been so helpful and patient with me and taught me new things, which helped my ideas and work come to life. Some of the artisans were a revelation to me, as I stumbled upon them like upon a treasure chest in a desert. I was so inspired by the many personalities and stories I have encountered in those short two weeks, and I loved every bit of it. The workshop has inspired me to do so much more and work with new materials, as well as taken me to far away cities in Palestine like Qalqilya and Tulkarem —which are hard for me to reach otherwise.
I hope this project will bring a lot of opportunities to the local artisans we worked with, as they work hard every day and are undervalued. I am stunned at their craftsmanship and modesty and hope that this is only the beginning of a great revolution on the local handmade goods market!
Abu Ameed is a shoemaker and the owner of Rahala Shoes in the center Ramallah. The shop is crammed with samples and one-offs that Abu Ameed dreamed up. He wants customers to come and see their shoes being made, feel the leather, drink coffee and get creative with their footwear.