Asja Keeman


"As a designer, social and political subjects are my main interest. In my design process, I look at current situations and I speculate how that situation could have been different. It is not so much a working method as an attitude and a critical perspective. In every subject I search for a way to confront the public with a dilemma. In this confrontation I hope to challenge the public to think in a different way about the subject. I want them to question whether or not the scenario is real and serious or fictitious and ironic. A speculative attitude helps me in constructing a narrative about this possible present or future situation." (From ARNHEMSE NIEUWE 20x20 talk 2015)